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Our work in the wild

We design brands, campaigns and experiences that move people—but we start long before that, facilitating leadership conversations, understanding consumers and laying foundations of insights, market trends, and brand and marketing strategy.

KEEN

A fresh campaign platform for a heritage footwear brand

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lululemon

Fresh takes on everyone’s favorite stretchy pants

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Arc'teryx Rebird

Crafting the springboard for Arc’teryx’s circularity initiatives

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York House School

An award-winning rebrand for Vancouver’s leading independent school

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Cache Seven

Building a brand new outdoor retail experience

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Adidas

Original insights from tomorrow’s culture makers

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“I don’t think I’ve ever felt that amazing about anything at work. You nailed it! You captured the entire campaign perfectly—exactly what we wanted to accomplish. WOW!”

Kiran Deol, Marketing Manager, Guildford Town Centre
“Monday has an incredible roster of people who deeply care about their work and are committed to excellence. Not only are they whip-smart and tuned into industry trends, but they are also delightful to work with.”

Michelle Lazar, VP Marketing, Smash & Tess

EA Sports FIFA

Facilitating a meaningful partnership rooted in the love of soccer

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Allbirds

Allbirds hits its style stride

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Call it Spring

A bold step into a new category

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Abstract Developments

A corporate rebrand to reflect a new era of leadership

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Guildford Town Centre x Smash+Tess

Transitioning DTC-first fashion to high-traffic experiential retail

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Monthly dispatches with industry trends, benchmark campaigns and an occasional hot take from Team Monday.